Company

ProPromotion Ltd offers music marketing, promotions, and media services. The company was founded in 2006 and is led by Taija Holm.

The company has produced the promotional campaigns for artists such as (highest chart entry in brackets):

  • Eppu Normaali “Syvään päähän” (#1)
  • Yö “Valtakunta” (#1)
  • The 69 Eyes “Angels” (#1)
  • Sentenced “Buried Alive” (#1)
  • Yö “Loisto” (#1)
  • J.Karjalainen “Polkabilly Rebels” (#1)
  • Pate Mustajärvi “Musta” (#1)
  • Stratovarius “Polaris” (#2)
  • Diablo “Icaros” (#2)
  • Negative “Karma Killer” (#2)
  • Poisonblack “Lust, Stained, Despair” (#2)
  • Popeda “Täydelliset miehet” (#2)
  • Slash “Slash” (#2)
  • Norther “N” (#4)
  • Poisonblack “A Dead Heavy day” (#6)
  • Poisonblack “Of Rust and Bones” (#6)
  • Kotipelto “Serenity” (#8)
  • Machine Men “Circus of Fools” (#8)
  • Finntroll “Nifelvind” (#8)
  • Nicole “Sivu syyttömistä” (#11)
  • Pain Confessor “Purgatory of the second Sun” (#15)
  • Turisas “The Varangian Way” (#17)
  • Airbourne “No Guts. No Glory.” (#17)
  • The Arch Enemy “Rise of the Tyrant” (#18)
  • Paradise Lost “In Requiem” (#19)
  • Dark Tranquillity “Fiction” (#19)
  • Manzana “Nothing as Whole as a Broken Heart” (#24)
  • Leverage “Blind Fire” (#24)
  • So Called Plan “December Turns to Fall”
  • The Sun “Here Comes the Sun”
  • Stanley “Skylines and Rooftops”

The company has been in charge for the media relations and promotion for the following concerts or events:

  • Coca-Cola & iTunes: TakeOff
  • Toto & Nylon Beat -konsertit
  • Dave LIndholm & Otto Donner -konserttisalikiertue
  • Eppu Normaali “Syvään päähän” -areenakiertue
  • Yö “Valtakunta” -konserttisalikiertue
  • Provinssirock 2007, 2008, 2009, 2010
  • Tammerfest 2007, 2008, 2009, 2010
  • Sauna Open Air 2010
  • Hangon Juhannus ja Hangon Regatta weekend 2008
  • Suomi-ilmiö 9.8.08 and 15.8.09
  • LinnanJuhlat 2008
  • Kajaanin Runoviikot 2008, 2009
  • Aitoon Kirkastusjuhlat 2009
  • Century Media 20 years party 2008
  • Rumba Magazine, 25 years party 2008
  • Harri Hinkka: Rock photograph gallery, 2009
  • Glo Gaala 2010
  • Negative & Katri Helena Home shoes -launch on 15th of April, 2010

The media releases and promotions of the following TV productions were generated by the company:

  • YLE Teema/ Kosketuksessa
  • YLE TV2 Dokumenttiprojekti / Yritä ees! (”Hey Please!”)

In addition, the company has contributed texts for the following:

  • Stockholm Ink bash 2008 (Tukholman tatuointimessut)
  • Stay Heavy Records

The media relations of these events were managed through the company’s directory:

  • Qstock 2007
  • Swamp Rock 2007
  • Jurassic Rock 2007, 2008, 2009, 2010
  • Himos festival 2007, 2008, 2009
  • Kalajoen Juhannus 2009, 2010
  • Aukustirock 2009
  • MARS2010

Taija Holm of ProPromotion has given lessons on music marketing and promotions in:

  • Sibelius-Academy, January 2007 and November 2007
  • Popcity –training, Vaasa May 2007
  • Akaa, May 2007
  • Rockpolis, Oulu September 2007
  • Tappara Ice Hockey Team 2009
  • Otava band studies 2009, 2010

The company is in charge of the marketing bookings for Poko Rekords and Sound of Finland, the artist promotions for Hype Records, the artist marketing and promotions for Century Media and Roadrunner Records in Finland. Taija Holm is also a columnist for the Pirkanmaan Sanomat newspaper.

During the years 2001-2006, Taija Holm as the Head of Marketing and Promotions for the Tampere-based record company Poko Rekords, created and implemented the marketing and promotions campaigns for the following artists, among others: Eppu Normaali, Yö, Ismo Alanko Säätiö, J.Karjalainen, Popeda, The 69 Eyes and Diablo. In 2005-2006 she managed also the marketing and promotions of the new releases for Century Media label: Lacuna Coil ”Karmacode” (chart number #40), Celtic Frost ”Monotheist” (chart number #56, covers for Inferno & Miasma magazines), Strapping Young Lad ”The New Black” (chart number #17) and Poisonblack ”Lust Stained Despair” (chart number #2).

Previous to her career at Poko, she worked as a Project Assistant for the Tampere Trade Fairs Ltd for three years (1998-2001).

Taija Holm has been voted as a best publicist / marketing manager of the year on 2008 and 2009 at Industry Awards Gala (Music & Media).